Found at Humid City, cross posted from Copperwise:
Sarah Palin et al like to call us "Joe Six-Pack," and they think we like it too. They think it sounds folksy and homey and cute.
Sure. It's a folksy, homey, cute way to euphemistically call us something very close to trashy, ignorant hillbillies. We're just not supposed to be smart enough to realize it.
See, JSP isn't referring to our rock hard abs. JSP literally means "the blue collar guy who picks up a six pack of cheap beer every night after work and goes home to watch Nascar (and probably beat his wife/kids and light a cross on the black neighbor's lawn but we won't say anything about that wink wink nudge nudge)." That is the message that they are trying to get across to America.
There's a lot more to the post. Read it all, you will love it.