From their website: SOS.ABITA.COM:
SOS – A Charitable Fund that will assist with the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill.
The fund has pledged that 100% of all money raised will go to charity. In addition, the Louisiana Seafood Marketing Board will play an important role in advising where the money can do the most good. An advisory committee is being established as the donation process and grant procedures are finalized.
The centerpiece of the fundraising effort is a new charitable beer created by Abita. The brew is called SOS – A Charitable Pilsner.
This Abita Beer is a message in a bottle...a distress signal for the troubled waters of our Gulf Coast.
For every bottle sold Abita will donate 75¢ to the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill. This unfiltered Weizen Pils is made with Pilsner and Wheat malts. It is hopped and dry hopped with Sterling and German Perle hops. It has a brilliant gold color, a sweet malt flavor, and a pleasant bitterness and aroma.
In addition, related retail merchandise (hat, tee shirt, lapel pin, decal and car magnet) will be sold and 100% of the net proceeds will also go to the SOS Fund.
Available at Rouses, I heard on the radio this morning that there is a limited amount of this beer, so buy early.
The website is very unique. Check it out here.
I've ordered a baseball cap!!!
1 comment:
Bought a shirt and a hat a few weeks ago. DC finally got this beer yesterday and I bought a case (although it's almost gone because everyone keeps asking me for a bottle).
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