WGSO AM-990 has changed owners and formats. Out is William Metcalf Jr.'s MC Media. In is Northshore Radio LLC, a consortium of investors who primarily reside and do business on the north shore of Lake Pontchartrain.
The new owners have installed a news-talk format targeted at north shore listeners who've largely been overlooked by New Orleans broadcast media, said Michael Starr, a local broadcasting veteran who is the new station's general manager.
The station's studios are in Slidell. Its tower and transmitter are atop an office building on Canal Street in New Orleans. Though targeting St. Tammany, its programming may appeal to Jefferson and Orleans listeners as well.
Ed Clancy has joined the roster of north shore talk radio hosts on WGSO AM-990.
"Some of the topics we're talking about are topics without borders," Starr said. "We might be having a problem in St. Tammany Parish that's universal. The Road Home is a common problem for everybody. In addition to that, (north shore) residents work in other parts of the metro area.
"Whether people are driving to work or play or whatever, they can keep in touch with what's going on (at home)."
In the station's new talk-host lineup is Hugh Dillard, who many local listeners will remember as rock-radio's Captain Humble.
Dillard, a marquee jock at album-rock WRNO FM-99.5 in its air-guitar-windmilling prime, has recently been running a po-boy shop in Slidell, and intends to do his noon-2 p.m. show from there most days.
Other hosts include Jeff Crouere, Ed Clancy, Bernie Cyrus, Ken Trahan and John Marie.
"You know how you kind of say your prayers and at the end of them say something you know is pretty spectacular? 'I want to win the Powerball' or something?" Dillard said. "I always used to say, 'I'd sure like to be back on the radio.' "